photographyPersonal Brand

It's Not Just a Headshot......

It’s the online look of your business. That make or break first impression.

Ten years ago all you needed was a decent headshot for your about page. Now you are managing 5 different social media channels, a website, a blog and probably dipping your toes into live videos!


Each aspect of your online presence has a different look and feel and that one headshot from 2008 isn’t cutting it anymore. It’s time for your Personal Brand Photography session!


You need multiple lifestyle headshots showing off your personality, images for social media expressing the true essence of your brand, and styled stock/product photography that can grow your social media following and turn your fans into clients!


I can help you create cohesive visual branding so you can achieve that know, like and trust factor with your dream clients!

"Investing in high-quality, authentic photography is required if you want your visuals to play a crucial role in delivering the personality of your brand." - Huffington Post

personal brand photography

I’m Melissa Arlena, a personal branding headshot photographer for entrepreneurs and small business owners who have created a personal brand and want to build know, love, and trust with their tribe. I help them create a cohesive online presence so they feel confident, attract the right customers and can focus on more important things in their business!

Because let's face it, that blurry photo of you and your kids isn't screaming professional business owner on LinkedIn is it?

personal brand photography
personal brand photography
personal brand photography
personal brand photography

Magazine worthy images for bloggers, fitness & lifestyle coaches, real estate agents, wedding vendors, product-based businesses and more!

So What Is Lifestyle Personal Brand Photography?

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

What do you want your brand to say about you? It all starts with a simple questionnaire so I can get to know more about you, your business, your dream clients and your vision for the future. This helps us map out your brand statement.

Together we will start planning your visual branding to include guidance on what to wear, locations to shoot in and what other elements you need to represent your brand online.

A few types of photos we can capture include:

  • Lifestyle headshots for different social media channels
  • Family or team images if they are part of your brand
  • Product images for website and social media use
  • Styled stock images including product or brand elements

Still not convinced? Check out this article from Huffington Post:

"9 Ways Personal Branding Photography Can Massively Grow Your Business "

personal brand photography
Personal Brandinginquiries

Frequently Asked Questions

I need images multiple times a year, do you offer that?

Yes, I will be taking on 10 clients to work with 4x a year to keep their branding photos fresh. We can work around product or course launches, holiday blog posts, and even your family vacation!

When do you schedule personal branding sessions?

Personal Branding portraits are scheduled Monday-Fridays, timeframes differ depending on the length of the collection you choose.

My brand revolves around my kids, can they be in the photos?

Of course! When your brand includes your kids then it’s a MUST to have photos with them! We can mix in more family style photos along with lifestyle images of you.

Do you travel?

Yes, I am available for travel for personal branding sessions!

I'm a Virginia born and raised photographer, DIYer, and educator sharing life, love and all my latest projects with you! Ready to chat about your photography needs - just click here!

xoxo, Melissa Arlena

diyer, sailor, mother, dog lover, military wife


based out of Fredericksburg, Virginia

540.307.0233 • [email protected]